Is your marketing localisation working?

Find out in just 3 minutes and get a report personalised to you

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Discover if your marketing localisation is best-in-class with the Freedman International's Marketing Localisation Index Tool

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What do I get in my personalised MLI report?

After completing the survey, you will receive a bespoke report with actionable steps to help your organisation achieve best-in-class global-to local marketing.

You can use the insights from your MLI report in a number of ways: 

  • Assess your marketing in terms of localisation best practice 
  • Get advice on how to optimise your global-to-local marketing  
  • Engage your team in a discussion on localisation needs 
  • Pinpoint what you’re doing well and areas for improvement in your current model
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Achieve best-in-class marketing localisation in five steps

Developed through 30 years’ experience helping brands gain local resonance, the MLI  examines five steps to gain best-in-class marketing localisation:

Global-to-local model
Assess the operating model in place for your marcomms & localisation function.

Cultural competence
Explore your organisation’s capability to deploy global marketing programmes that resonate locally.

Attribution
Determine your organisation’s ability to measure the impact of creative in local markets

Dynamic capability
Assess your brand’s capabilities to produce assets for every channel retaining local resonance. 

Brand governance
Identify the measures in place to ensure brand continuity.

Assess your global-to-local marketing in under 3 minutes

Receive your bespoke report from Freedman International today and discover tips on best-in-class marketing localisation.

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Freedman helps you connect
with people worldwide

We're trusted by the world's biggest brands

Our 86% client satisfaction rate ranks above the industry average. Working in close partnership with our clients, we deliver campaigns that are consistent, compliant and always culturally relevant. 

"Big Freedman advocate! Freedman has been pivotal in driving brand growth in Europe"

Lucy Sheehan, Marketing Director, UK, Fitbit


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We are insight-driven localisation experts, helping you to speak to any audience, anywhere in the world.

With a team of cultural experts in over 95 countries we draw on local understanding and over 30 years of practical experience in global creative production and delivery.


We provide expert advice and worldwide brand governance to ensure that our clients campaigns are consistent and compliant. At the same time, our team of global creative production experts deliver powerful, localised assets informed by genuine cultural insights.

Freedman’s Marketing Localisation Index (MLI) is an online tool to help you to evaluate if your global-to-local marketing is best-in-class.. Complete a 3-minute survey and you'll receive a bespoke report with actionable steps to help your organisation optimise its current marketing localisation model.